What you should look for in a video production company
There are new video production companies opening up every day. And why not? It’s a growing industry with video for online and social media growing rapidly. With new technology, the barrier to entry for new video companies is dropping every day. Choosing a good video is important if you want to see a return on your investment. So what should you be looking for when deciding who will create your video?
A Strong Portfolio
The first step in your process should be to have a look at their body of work. Most video production companies will have a short showreel with some of their recent work on their website, but it’s also worth checking to see if their style is going to suit your vision for the project. This will give you a good idea of the quality of their work as well as the type of video they specialise in. Remember, a portfolio is examples of a companies best work, so if you don’t like what you see then this could be a good indication to move on. At Dream Engine we like to show clients not only our best work, but after learning about the project they have in mind we try to find similar examples of our previous work to make sure we’re the right fit. If a production company doesn’t offer you this then it’s well worth asking for!
You’re going to be in regular contact with your video producer(s) throughout the production process so it is worthwhile to see if you will have a good working relationship. At the very least arrange a phone call if an in-person meeting isn’t possible. If they aren’t friendly, knowledgable or generous with their time it is likely that there will be issues further down the production line.
Be sure to ask some relevant questions about your video, ask about their experience, their workflow and what initial ideas they might have about your concept. If you have any example videos you’d like to create something similar to, now is a good time to share them. This is helpful because not all companies have the same capabilities and without some prior video production knowledge, you might not realise this. Not every video production company can get areal footage from a drone and not everyone produces animation. With some examples or a very clear brief a producer can tell you straight away what’s possible (and what it’s likely to cost).
Next on your list should be to check out clients they have worked with before. Well established and recognised brands will have done their research and selected an appropriate and professional production company. Look for companies in your sector as clients. If they are familiar with the sector they will be a better match than other video production companies with a different area of expertise. It’s also likely they’ll be able to produce a video faster and for a better price if it’s an area they’re experienced in.
Testimonials from reputable brands and people should give you confidence that you will get a finished product you are happy with. If they have written or video testimonials on their website, have a read through. This will give you a good idea of their strengths as well as their customer service. If you are looking to shoot a big project, it may even be worth your time to contact some of the happy customers yourself and ask the tough questions yourself!
Trust Your Instinct
We’ve all experienced buyer’s remorse before, but you can often avoid that by trusting your instincts. If something doesn’t feel right, you will often be proven right in the long run. By looking at their past work, reading through testimonials and reviews and asking about their experience, you should can avoid that dreaded buyers remorse and end up with a great looking video that you’re proud of and drives results.