The Steps Involved in Making a Video Production: The Planning Stage
At first glance, making a video production can seem incredibly intimidating. Many of our first-time clients come to us and admit that they don’t know where to begin. And that’s why we’ve produced this guide, covering each step of the video production process. We recognise that, for many people, the first step is the hardest one – and part of our role as a professional video production company is to walk you through this process in a simple, helpful, and easy-to-understand way.
Effective Video Production Planning
The most important step of creating video production is the planning stage. Good planning can help you to improve the quality of your video.
To begin with, consider these following questions:
- What kind of video are you creating? Are we creating a corporate video, a training video, or perhaps covering an event to put up on your website?
- What tone and style is right for your video? How can we create a video that matches what your company needs? For your presenters, is a relaxed style of delivery important, or does it need to be more informative and polished?
- Does your video require any additional elements, such as motion graphics, stock music, actors, or a professional voiceover? This can impact on the cost, timing, and turn around time of your video.
- The biggest question of all: Why are you making this video? What do you hope to achieve? Are you looking to educate your audience, such as through a training video; stay top of mind with your clients, through demonstrating thought leadership; or drive an action through effective marketing?
Consider the above questions as a helpful exercise in preparing to contact a video production company about your needs. Once both you and your production company understand the why, the what and the how – then you can confidentially take the next step together.
The What: Write the Script
The level of detail and style of the script will depend on what kind of video you’re producing.
For videos such as a straight-to-camera address or a training video, it is a matter of scripting word-by-word, from both a content point of view and for legal compliance. For something more fluid, such as an interview or a role-play video, the script can be as simple as a list of talking points or interview questions.
The How: Create a Shot-List
Once the script has been written, it is time to create a shot-list. The shot list is the definitive list of everything that needs to be filmed, and helps the production crew get you the coverage your video needs.
Do you need an important cut-away shot of a product on a table for your marketing video? Is there something specific you need to show on the computer screen for your training video? You can add these shots in to the shot-list.
The When: Draw up a Schedule and Call Sheet
It’s time to draw up the schedule and call sheet. The schedule is a crucial piece of documentation that helps plan out the shoot logistically, breaking down each day of the shoot into easy-to-understand segments so that everyone knows where they have to be, and when. This helps you get the most out of your shooting days.
The call sheet contains the important contact details of everyone on the shoot – from producers, to directors, cameramen and caterers – for easy reference, as well as addresses, dress codes, and any other important details.
The Importance of Planning
When you commission a profession video production, you are creating something. But with proper planning, you’re effectively eliminating things, such as stress, worry, and uncertainty. Proper planning helps:
- You and your team understand why you’re creating a video, and what role that video needs to fulfil;
- Relieve any anxiety about the shooting and editing process, because you know what you need and how you’re going to get it; and
- Exactly what you need to capture to make sure your video is a success.
It is our role to help you through this process. And part of the planning stage is about us understanding what you need, so that when we hit the shooting stage, we’re ready.