Video is primarily a visual medium, so much so that music is often an afterthought in video production. But try watching a video without any music… It seems strange and eerily silent. That’s why choosing the right piece or pieces…
If you do not connect with your audience you will not engage them. This is why emotion is a critical element of effective communication through corporate video. A well told story is able to make that rare personal connection with…
When people hear information, they’re likely to remember roughly 10% of that information three days later. However, if a relevant picture or video is paired with that same information, people retained 65% of the information three days later. If you are…
The Production Crew You’ve all seen the never ending scrolling of names at the end of a movie. Credits that go on for 10 minutes with roles you’ve never heard of. Best boy, key grips and gaffers are all roles…
Film and video production sets come in all shapes and sizes, but they all have one thing in common, they can be a hectic place with a lot of things to consider to keep under control. To avoid any disruptions…
If you haven’t been using video regularly in your marketing, you’ve been missing out. Video is an incredibly effective way to grow your reach and by utilising an experienced production crew, you can get a huge boost in creating videos…
In this post you’ll learn about what goes into creating a corporate documentary. But first, what is a corporate documentary? and why are they so effective? Before you read any further, take a look at the video below. It’s a…
There are new video production companies opening up every day. And why not? It’s a growing industry with video for online and social media growing rapidly. With new technology, the barrier to entry for new video companies is dropping every…
The brief Stryker are an international medical technology company that make products for a wide range of applications. One Stryker product playing an important role in ambulances across Australia is the Power-Pro stretcher. The Power-Pro stretcher is a hydraulic stretcher…
2017 is upon us and video marketing isn’t sitting still. The way we consume media is evolving so rapidly that it can be exhausting trying to keep up. But ignoring the trends might see your work being ignored in turn….